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Marketing and Communications Coordinator
Avery Brewing Boulder, CO
$80k-104k (estimate)
Full Time | Restaurants & Catering Services 11 Months Ago
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Avery Brewing is Hiring a Marketing and Communications Coordinator Near Boulder, CO

MARKETING & COMMUNICATIONS COORDINATOR
Purpose of Position
The Marketing and Communications Coordinator is responsible for all Avery Brewing Co.’s consumer-facing, brand-related communications distributed via owned social media, longer form blog content, website and internal communications. The Marketing and Communications Coordinator will create strategic communication plans for owned platforms that meet brand marketing objectives. The position will involve ongoing management of external communications ranging from social media, averybrewing.com, print and digital assets, as well as the planning of media content for brand and event promotion. The role will gather and coordinate information among multiple departments, including sales and marketing, admin team, Avery Tap Room, as well as sponsorship partners and occasionally retail partners.
Responsibilities
  • Develops annual omnichannel communications strategy and provide oversight
  • Manage reporting and analytics of Avery Brewing’s digital and social media communications activities and make recommendations to manager for new strategies
  • Manage communications programs including campaign content planning along with integration and expansion of social media strategy. Maintain and develop content, content calendars, and plans
  • Studies trends in social media, emerging social media tools and researches popular social media platforms to provide recommendations on how to leverage
  • Execute day-to-day, real-time consumer engagement through Avery’s digital platforms including social media, website, CRM (MailChimp), and other distribution points including Respond to customer inquiries and comments through all social media channels.
  • Concept and produce relevant social photo and video/”reel” content for social channels
  • Create and update website content and assets
  • Manage CRM (MailChimp), write monthly e-newsletter, write weekly “Monday Minute” communications, and continue to develop targeted e-newsletter communications
  • Coordinate promotion and communication logistics of Avery’s events with event manager and event partners, including advertising, digital and collateral to ensure a cohesive message
  • Facilitate and strengthen relationships between Avery Brewing’s strategic partners, sponsorship partners, charities, and relevant community stakeholders
  • Maintains and updates photo and video assets to effectively share Avery Brewing’s story and elevate the brand image
  • Maintains high standard of quality and consistency of both voice and design in all print and digital materials
  • Communicate with media partners through press releases, sending samples, answering press inquiries, and coordinating media events with guidance from Director of Public Relations and Communications at Mahou USA
  • Develops and maintains copy needed for product descriptions, sales collateral, packaging and communications
  • Contributes to marketing campaign efforts including themes, headlines, copy and consumer engagement tactics
  • Collaborates with Founders social teams as needed
Requirements
  • Minimum of three years of Marketing Communications experience in a professional setting
  • Experience using communications and social media analytical tools
  • Ability to perform computer work for up to 6 hours per day
  • Strong written and verbal communication skills and attention to detail
Expectations
  • Strong organizational and planning skills are #1!
  • Strong time management and project management skills
  • A fascination with and knowledge of current, popular, and trending social media and digital strategies and tactics
  • Ability to work closely within a tight knit team with wide ranging scheduling demands
  • An awesome sense of creativity
  • A desire to destroy people’s preconceived notions about beer, and a LOVE for all things craft beer!
  • Experience marketing in the beer, wine, or spirits industries is a plus
Compensation & Benefits
Salary range $50,000-$60,000.
Benefits include paid company holidays, health and dental coverage, generous food and beer perks, paid time off, paid sick time, 401(k) matching, an RTD bus pass and more. Additional health insurance coverage and additional paid time off benefits are available.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Restaurants & Catering Services

SALARY

$80k-104k (estimate)

POST DATE

06/08/2023

EXPIRATION DATE

06/08/2024

WEBSITE

averybrewing.com

HEADQUARTERS

BOULDER, CO

SIZE

25 - 50

FOUNDED

1993

CEO

ADAM K AVERY

REVENUE

$10M - $50M

INDUSTRY

Restaurants & Catering Services

Related Companies
About Avery Brewing

The new Avery Brewing Co. facility is based in beautiful Boulder, CO with state-of-the-art equipment thoughtfully designed for innovation. With fierce independence, our brewery has been committed to producing eccentric ales and lagers that defy styles and categories since 1993.The story of Avery began 23 years ago with a 7bbl brewhouse and a very thirsty homebrewer facing a quarter-life crisis. Today, Avery is 160 employees strong, with a highly-rated Restaurant, a projected 60,000 bbls in 2018, and beer distribution in 35 states and growing. After a huge expansion in 2015 and the build out of ... a third Cellar under construction now, the sky's the limit for Avery Brewing Company. We are looking for Hop Freaks as passionate and adventurous as we are to help us continue breaking trail on the journey towards perfect beer. More
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